Amazon has unveiled Ad Relevance, a new cookieless ad-targeting solution. The AI-driven platform analyzes billions of data points from Amazon's properties to match ads with consumer content in real time, enhancing addressability and reducing costs for advertisers. Early tests show significant improvements in CPMs and click costs.

Pinterest is enhancing its advertising capabilities with the introduction of new AI and automation features aimed at supporting advertisers. This initiative, announced during the annual Pinterest Presents global advertiser summit, marks a significant step towards establishing Pinterest as a leading full-funnel advertising solution. The Chief Revenue Officer, Bill Watkins, emphasized that Pinterest is not only a platform for brand discovery but is also evolving to support lower-funnel performance, allowing brands to achieve both awareness and conversion goals simultaneously. The centerpiece of this rollout is the Pinterest Performance+ suite, which offers advertisers globally the ability to create campaigns focused on Consideration, Conversions, or Catalog Sales. These campaigns leverage AI and automation to optimize targeting, manage budgets, and streamline bidding processes, resulting in a significant reduction in campaign creation time—requiring 50% fewer inputs. Advertisers can customize their approach by bundling features or selecting specific products that align with their brand objectives. Early testing of these features has shown promising results, with many advertisers reporting improvements in cost per acquisition (CPA) and cost per click (CPC). For instance, Prada experienced a remarkable 64% decrease in cost per action and a 30% increase in conversion rates for their leather goods campaign, alongside a 1.8x increase in return on ad spend (ROAS). In addition to performance enhancements, Pinterest is also introducing tools for creating more engaging ads at scale. The Performance+ creative feature utilizes generative AI to transform basic product images into appealing lifestyle visuals, enhancing user engagement. Walgreens, an early adopter, reported a 55% higher clickthrough rate and a 13% lower cost per click when using Pinterest-generated backgrounds for their product ads. Furthermore, Pinterest is expanding its Performance+ bidding options to include optimization for return on ad spend (ROAS), allowing advertisers to maximize their investment by targeting high-value conversions. This new bidding strategy has shown to increase ROAS by at least 15% during testing. As the holiday shopping season approaches, Pinterest is also launching Promotions, which allow advertisers to highlight discounts and sales. This feature is available in several countries and has already shown to increase conversions by 12.7% when included in campaigns. The platform is enhancing its search and home feed functionalities with personalized shopping recommendations, making it easier for users to discover relevant promotions based on their interests. Martha Welsh, Pinterest's Chief Strategy Officer, highlighted the platform's unique ability to assist users in making purchasing decisions, especially during the holiday season. Prose, a custom haircare and skincare brand, reported that using promotions led to cheaper incremental checkouts and a 48% higher clickthrough rate compared to standard campaigns. The combination of Promotions, Performance+ campaigns, creative tools, and ROAS bidding is designed to empower advertisers to achieve their campaign goals more effectively. By integrating these features, Pinterest aims to provide a comprehensive solution that matches the right creative with the right promotion for the right audience at the optimal time.